Bradford Bright Ideas – Winner announced

An innovative app to help patients better manage chronic obstructive pulmonary disease (COPD) has been chosen as the winner of Bradford Bright Ideas.

COPD AppThe myCOPD app, developed by My mHealth Ltd, is an online platform which aims to empower patients through teaching better inhaler technique and developing their skills to help prevent their condition getting worse. It also aims to improve patient experience by reducing unplanned short stays and admissions to hospital.

Bradford Bright Ideas was launched in October 2016 by NHS Bradford City and NHS Bradford Districts Clinical Commissioning Groups (CCGs) in collaboration with Medipex, DHEZ Ltd and Digital Catapult Centre Yorkshire. Small and medium sized enterprises (SMEs) were asked to submit bids outlining how their technology could help address three key health and wellbeing challenges in Bradford. These are to: reduce high level A&E attendances and unplanned short-stay admissions of children with acute breathing problems such as asthma, improve patients’ adherence to their medicines and reduce medicine waste, and reduce unnecessary outpatient referrals/follow-ups and improve co-ordination between primary and secondary care.

Following the launch event, over 25 expressions of interest were received and reviewed over a two-stage selection process. Each was assessed on whether it could improve patient outcomes at low cost, alongside factors such as achievability and potential impact. Five finalists were then selected to pitch to a panel of experts at a ‘Dragon’s Den’ event on 31 January 2017 (click to see video extract).

Dr Andy Withers, clinical chair, NHS Bradford Districts CCG said: “This has been a fantastic opportunity to  learn about some of the technology that SMEs are developing which have the potential to help with some of the big health and wellbeing issues here in Bradford. We picked the myCOPD app as it was clear to see how this can work in practice to really benefit our patient population. It also fits well with our other innovative initiatives to help patients better manage COPD.”

Dr Simon Bourne, CEO, My mHealth said: “The Bradford Bright Ideas competition was an ideal opportunity for our company to showcase our IT platforms which enable patients to manage their condition(s) more effectively. We are very excited to win this competition; this gives us a real opportunity to improve the lives of patients in Bradford suffering with COPD. myCOPD is part of the National NHS Innovation Accelerator work, and delivers a comprehensive self-management  and rehabilitation platform to patients with COPD.”

Over the next year, Medipex, DHEZ and the Bradford CCGs will work closely with MyMHealth and other stakeholders, including local GP practices and patients to implement myCOPD.

The other four finalists chosen to go through to the Dragon’s Den were; Damibu, Common Approach to Children’s Health (CATCH) app; InHealthcare, digital health respiratory platform enabling monitoring for COPD patients; PSS / Evergreen Life, prescription ordering and management service and; ADI, MedsMinder, a digital tool for improving adherence to regular medication.


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