Bradford Bright Ideas Accelerator Programme

A CCGs Led Innovations Accelerator Programme

Bradford Bright Ideas was launched in October 2016 by NHS Bradford City and NHS Bradford Districts Clinical Commissioning Groups (CCGs) in collaboration with Medipex, DHEZ Ltd and Digital Catapult Centre Yorkshire.  Medipex was selected to be the project lead because of its track record in innovation assessment and a budget of £75k was earmarked by the joint CCGs for the programme. 

The BBI programme consisted of 4 main phases:

  1. Preparation of Briefs, Briefing Event/Workshops and invite solutions
  2. Filtering/ short listing and initial appraisal
  3. Selection of most credible solution/ Test/ Evaluate
  4. Decision on scale up

Small and medium sized enterprises (SMEs) were asked to submit bids outlining how their technology could help address three key health and wellbeing challenges in Bradford. These were:

  • Reduce high level A&E attendances and unplanned short-stay admissions of children with acute breathing problems such as asthma,
  • Improve patients’ adherence to their medicines and reduce medicine waste,
  • Reduce unnecessary outpatient referrals/follow-ups and improve co-ordination between primary and secondary care.

Following the launch event, over 25 expressions of interest were received and reviewed over a two-stage selection process. Each was assessed on whether it could improve patient outcomes at low cost, alongside factors such as achievability and potential impact. Five finalists were then selected to pitch to a panel of experts at a ‘Dragon’s Den’ event on 31 January 2017 (see video extract -

An innovative app to help patients better manage chronic obstructive pulmonary disease (COPD) was chosen as the winner of Bradford Bright Ideas. The myCOPD app, developed by my mHealth Ltd, is an online platform which aims to empower patients through teaching better inhaler technique and developing their skills to help prevent their condition getting worse. It also aims to improve patient experience by reducing unplanned short stays and admissions to hospital.

The Bradford CCGs worked closely with my mHealth and other stakeholders, including local GP practices and patients to implement myCOPD. The outcome of this was that myCOPD was commissioned as part of the Bradford Breathing Better programme; an online resource for people who would benefit from pulmonary rehabilitation but are unable to attend a class.

For further information on this porgramme, please contact Agnes Crutchard at