Bradford Bright Ideas Accelerator Programme 

Medipex leads an innovative programme to tackle key health and wellbeing challenges in Bradford and bring new technology into the NHS

NHS Bradford City and NHS Bradford Districts Clinical Commissioning Groups (CCGs) in collaboration with Medipex, DHEZ Ltd and Digital Catapult Centre Yorkshire. 

Clinical Need

Launched in October 2016, Bradford Bright Ideas was an innovative programme, initiated by Bradford CCGs, designed with the purpose of bringing new technology into the NHS. It offers the opportunity to engage with Small and medium-sized enterprises (SMEs) who were asked to submit bids outlining how their technology could help address three key health and wellbeing challenges in Bradford.

These were to:

  • Reduce high-level A&E attendances and unplanned short-stay admissions of children with acute      breathing problems such as asthma.
  • Improve patients’ adherence to their medicines and reduce medicine waste,
  • Reduce unnecessary outpatient referrals/follow-ups and improve coordination between primary and secondary care.

Medipex’s Role

Medipex was selected to be the project lead for this programme because of its successful track record in innovation assessment and programme management. Medipex played a key role in the decision-making process within the project, which included scoping the unmet needs, managing the application process, producing an assessment process to rank the applicants, judging the submissions and managing the relationship with SMEs in collaboration with the programme partners. This opened up other avenues, with the potential to replicate and adapt the programme with other NHS organisations through identifying local healthcare challenges and sourcing solutions.


Following the launch event, which attracted around 70 organisations, over 25 expressions of interest were received and reviewed over a two-stage selection process. Each was assessed on whether it could improve patient outcomes at low cost, alongside factors such as the feasibility of implementation and potential impact. Five finalists were then selected to pitch to a panel of experts at a ‘Dragon’s Den’ event on 31 January 2017.


An innovative app to help patients better manage chronic obstructive pulmonary disease (COPD) was chosen as the winner of Bradford Bright Ideas. The myCOPD app, developed by my mHealth Ltd, is an online platform which aims to empower patients through teaching better inhaler technique and developing their skills to help prevent their condition from getting worse. It also aims to improve the patient experience by reducing unplanned short stays and admissions to hospital.

Medipex, DHEZ and Bradford CCGs worked closely with my mHealth and other stakeholders, including local GP practices and patients to implement myCOPD. The outcome of this was that myCOPD was commissioned as part of the Bradford Breathing Better programme; an online resource for people who would benefit from pulmonary rehabilitation but are unable to attend a class.

“This has been a fantastic opportunity to learn about some of the technology that SMEs are developing which have the potential to help with some of the big health and wellbeing issues here in Bradford. We picked the myCOPD app as it was clear to see how this can work in practice to really benefit our patient population. It also fits well with our other innovative initiatives to help patients better manage COPD.”

Dr Andy Withers, clinical chair, NHS Bradford Districts CCG

“The Bradford Bright Ideas competition was an ideal opportunity for our company to showcase our IT platforms which enable patients to manage their condition(s) more effectively. We are very excited to win this competition; this gives us a real opportunity to improve the lives of patients in Bradford suffering with COPD. myCOPD is part of the National NHS Innovation Accelerator work, and delivers a comprehensive self-management  and rehabilitation platform to patients with COPD.”

Dr Simon Bourne, CEO, My mHealth


For further information on this programme, please contact Agnes Crutchard at

Do you have an innovative idea that could help to improve healthcare in the UK?  Click here to submit your idea.